Ventana Sur Sets 2026 Montevideo Dates as Río de la Plata Format Expands Ventana Sur's decision to return to Montevideo for its 2026 edition, after a brief stint in Buenos Aires last year, marks another significant step in its evolving regional footprint.
The market's consolidation in Uruguay and Argentina is being hailed as a masterstroke by some, but others see it as a calculated risk.
The Río de la Plata format combines the strengths of both cities to create a unique cultural and commercial hub.