The Unlikely Business Model of Hadestown: A Masterclass in Controlled Surrender The recent box office success of the live capture of Hadestown has left many industry observers scratching their heads.
How did this production, built over 19 years by Vermont folk singer Anaïs Mitchell, manage to outdo the likes of Hamilton?
The answer lies not in the talents of its creator or the marketing muscle behind it, but in the unconventional approach Mitchell took to building her company.