Gap Bucks Retail Headwinds with Massive China Expansion Amid Localisation Drive Global retail sales are struggling to find their footing, but US apparel brand Gap is bucking industry trends by expanding its presence in mainland China.
The company plans to open 50 new stores this year and re enter the Hong Kong market, a move that comes after a significant overhaul of its local operations.
Gap's results in China are striking: it posted a 20% same store sales growth for the first quarter, a record high that suggests its "China for China" strategy is paying off.