The Great TV Shift: When Nostalgia Meets Innovation The notion that British viewers are increasingly turning to Netflix has been a staple of industry chatter.
However, new research from Ofcom suggests this trend may be slowing down, with the BBC mounting a credible challenge to the streaming giant's dominance.
According to Ofcom's annual Media Nations report, 26% of viewers now rely on Netflix for their TV needs, narrowly ahead of the BBC's 25%.